2025 Sookmyung Ad Campaign ‘Familiar Masterpiece Moments’ Unveiled
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- Writer 커뮤니케이션팀
- 보도일자 2025-08-06
Sookmyung Women’s University has unveiled three versions of the 2025 advertising campaign titled “Familiar Masterpiece Moments.”
The campaign begins with the question, “When are the most radiant and precious moments in life?” The Communications Team approached the concept with an emotional and relatable tone, delivering the message that “Familiar everyday life can become the most special moments of our lives.”
A notable feature is the natural appearance of the university’s official mascot “Noonsongi” in the advertisements. Blended into everyday moments such as studying, giving presentations, reading, and relaxing, Noonsongi observes the daily life of Sookmyung students with a warm and affectionate gaze. Each scene visually emphasizes that these ordinary moments are actually the special masterpiece moment of an ordinary Sookmyung student’s life.
Under the motto “Sookmyung ads are made by Sookmyung students,” the Communications Team has been running an annual advertising idea contest called “Sookkwang Sookman.” This year’s campaign is based on an idea submitted by Ko Eunjae (Visual & Media Design, Class of ’23), the grand prize winner of Sookkwang Sookman Season 11 campaign. Student PR models Kim Doyoung (Business Administration, ’25), Seo Jiyeong (Public Relations & ,Advertising, ’24), and Kim Siyoon (Library & Information Science, ’25) also participated in the campaign.
The Communications Team stated, “Time spent at Sookmyung can be the most precious and special masterpiece moments of our lives,” and added, “We hope students discover unforgettable, meaningful moments in everyday life with Noonsongi.”
